Your Definitive Guide To Cloud Communications

Do you have any idea about the amount of technology that is put into work, to connect you with another person on a phone call throughout the globe?

Are you running an organization?
Do you struggle to connect your team members with your customers?

All of this happens because of the complex IT system.

So do you want a better solution?
If your answer is ‘yes’ then we have good news for you. In this article, we are going to talk about cloud communications and how they can help you. But before that, let us discuss what is a cloud?

What Is Cloud?

In a very simple term, the interwoven computing platforms, networks, and applications, we connect with through the internet are known as ‘Cloud’. The specialty of this system is that you don’t need any large server in the office, to share and store your files. The internet itself helps you in computing, storage networking, and application resources.

Your team would get access to an enormous amount of computing power. As a result, your team can help you with the correct amount of computer servers and storage that you need at the current moment. Hence, your IT team can focus more on what’s important for running your business instead of other unnecessary issues.

What Is Cloud Communications?

Cloud communications is a kind of communication that bypasses the traditional PSTN and uses internet connections. Every message you send, every conversation you have, and every video conference you hold, operate on a cloud-hosted technology when you use a cloud communications strategy.

This implies that your communication strategy will have more chances for improved scalability and variety because there won’t be any hardware to set up or actual lines to put in your building.

How Is Cloud Communication Beneficial For Businesses?

One of the primary advantages of switching to cloud communications for most businesses is the cost savings that come with accepting less expensive gear and upkeep.
Fortunately, the cloud also provides additional advantages, such as:

Delivering a smooth client experience:

Businesses nowadays are aware that the only way to compete in the current world is through experience. An omnichannel contact experience is made possible for customers via a cloud-based unified communications strategy. Customers may choose between voice, email, and text communication, and customer support agents have access to the whole discussion history through a single app.


As businesses expand, they will only have to pay for the people they utilize. You’ll only pay for what you utilize as the organization is impacted by seasonality, growth, or turnover.

Enhanced security:

Larger businesses frequently worry about security. Even though hosting your PBX yourself can seem safer, cloud communications companies today give several levels of protection, monitoring, and management.

Investment protection:

If you’ve already made a financial commitment to on-premises hardware, a hybrid-cloud strategy can help you transition to cloud communications.

3 Types Of Cloud Communications

Public Cloud Communications:

If you choose the public cloud for your cloud communications plan, no one else will be able to access the data from your conversations. The most typical communications deployment type for small to midsize organizations is the public cloud.

The public cloud means that you have access to the same cloud resources as several other companies. The public cloud is one of the most affordable solutions and is accessible on a per-user, per-month basis.

However, you don’t need to worry about losing access to information because your portion of the cloud is still secured and safe for you. An “over the top” or “OTT” service powers the majority of public cloud services.

Private Cloud Communications:

Larger businesses, industries with stringent privacy regulations (like health care), and governmental organizations use private cloud deployment solutions.

Private cloud communications provide more security and access to all the advantages of the cloud. A solution provider manages a private cloud communications service, which can also be provided “as a service.”

With either a CapEx, perpetual license, or OpEx model with recurring revenue elements, private clouds is excellent for power and security.

Hybrid Cloud Communications:

This takes us to the hybrid cloud, which is the most widely used deployment type for cloud communications. Due to its ability to provide businesses with the “best of both worlds” for their communications stack, the hybrid cloud is incredibly popular today.

You may make use of your current on-premises investments and the flexibility and scalability of the cloud environment with a hybrid cloud.

The hybrid cloud approach is used by certain businesses as a transition plan to assist them in permanently going from on-premise PBX to the cloud. The hybrid cloud approach, nevertheless, might also be a final plan of action.

Some businesses choose the hybrid model’s flexibility and security. After all, it makes sure you can keep total control over some aspects of your communication infrastructure without sacrificing cloud flexibility and resilience.

Businesses who don’t want to relinquish their current high-cost investments, but yet want to take benefit of the newest cloud features are particularly fond of hybrid cloud installations.


Cloud communication provides advanced computing resources available on demand. They scale as needed, with regular updates, and without the need to buy and maintain an on-premise infrastructure.
You can easily communicate with the other party without facing any problems at all.

Want help with cloud services?

WPGC offers professional cloud computing services to help businesses with their entire communications process. Talk to our team today.

Picture of Hitesh Patel
Hitesh Patel
Hitesh Patel is an engineer turned business owner of WPG Consulting. He is a techie enthusiast who believes in finding creative IT solutions to solve consumer problems.

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