Consumers seek convenience. That refers to modern technology that makes their lives simpler. You must always keep the consumer experience in mind, from webforms to POS systems.
People tend to leave businesses when they have a bad interaction with them. Additionally, their experience might not have been impacted by your goods or services. Perhaps they had trouble navigating your website. They might have a query, but nobody was available to respond to it.
Customers anticipate that you will make doing business with you simple. Businesses that take that action profit from it. Companies that put their customers first are 60% more profitable than those that don’t.
The ability to convert website visitors into customers depends on technology. It’s essential for retaining clients and getting them to make repeat purchases.
Where should you concentrate? Here are some suggestions for various business budgets.
Where should you focus? Below are several ideas for all business budgets.
Table of Contents
Cloud Forms
Do you still send Microsoft Word forms through email to your clients? Making use of cloud-based forms improves the experience significantly. Your client does not have to remember to fill out a form on their computer and email it back to you. Instead, users can click a link and submit the information electronically using any device.
It is simpler for you as well when you move your forms to the cloud. The form’s data is automatically submitted. Additionally, these systems compile forms and offer analytics.
You already have a cloud form tool if you utilize Microsoft 365. Search for Microsoft Forms in your list of installed programs or go to the Microsoft website.
Digital Signatures
By 2024, experts predict that eSignature usage will increase by 69%. More contracts are signed thanks to the option of digital signatures. A form does not need to be printed out, signed, and then scanned back in. Any of those actions might result in a hiccup.
Ink runs out in printers. A scanner that isn’t used often causes problems for people. The list continues. Any issue could cause a client to reconsider signing a document you require.
Digital signatures simplify the procedure. The transaction can be completed online. You make sure your signature is authentic and enforceable as well.
Smart Chatbot
People frequently have questions before making a purchase. They might seek an answer elsewhere if they can’t do so quickly and easily.
These days, chatbots are very intelligent. They can successfully answer a substantial portion of repeated queries if you program them properly. They are available on your website around-the-clock, ready to assist you if necessary.
Actually, a lot of customers enjoy them. Consumer satisfaction with the use of helpful chatbots is around 68%. They claim to like getting a prompt response from a machine. Customers don’t always send emails in this manner.
SMS Notifications
Another tool that can enhance customer experience is SMS notifications. Junk mail has overrun email inboxes. People frequently prefer text messages when they need to be informed about a shipment or purchase. The message won’t be missed this way.
When sending out essential client alerts, consider using SMS notifications. Make sure you have a means for people to opt-in and out. Letting the customer select the alerts they want to receive is also recommended practice. such as purchases, delivery information, or payment alerts.
Business Mobile App
People have long been switching from webpages to applications. The internet won’t go away, of course, but applications are becoming more popular. The increase in smartphone usage is a major factor in this.
Web searches are being surpassed by smartphone searches. Additionally, when using a mobile device, users favor applications over webpages. According to studies, mobile consumers only utilize internet browsers 10% of the time and spend 90% of their time using applications.
Consider developing a mobile app for your company. Customers may find it simpler to do business with you as a result. Additionally, it provides you with extra marketing and customer service options, such push alerts.
If you’re on a tight budget, you could start with a “wrapper” app. These are solutions that take your existing website and transform it into an app.
FAQ Kiosk
Having a FAQ kiosk available at retail establishments can enhance customer satisfaction. Customers may be able to receive prompt answers to their queries. They might use it to hunt up discounts and coupons as well.
Using this digital tool can help service businesses as well. They can employ it to answer frequently requested questions. Additionally, they can utilize it to point clients toward staff offices.
VoIP Phone System
Your phone system may be considered a piece of internal IT. But it’s also one of your technologies with the most customer contact. Customers’ phone experiences greatly influence how they perceive your company.
VoIP phone systems enable personnel to assist consumers wherever they are. Even when they are not at their desks, this is true. They also make it possible for features like voicemail to email, group ring, and auto-attendant. The relationship between callers and your company is improved by all of these aspects.
Get Help Planning Your Technology Roadmap
Which technology upgrades will benefit your bottom line the most? How should new systems integrate into existing solutions? These are some of the things we look at when helping you look ahead to the future.
